While many business owners in the aesthetics space may see business growth through the lens of a larger patient base, there is an argument to be made about the untapped potential of existing patients. In fact, 44% of businesses reportedly invest an average of five to 25-times more capital in acquiring new patients than retaining their current ones. If these businesses spent just five percent more on customer retention, though, they could see up to a 95% increase in profits. So, it would seem that tapping into your most popular treatments and providing further services for those existing patients may be the wiser investment.
Considering fat reduction treatments remain in high demand in the non-surgical aesthetic treatment industry—the most popular non-surgical body treatment in 2018, according to the American Society for Aesthetic Plastic Surgery(ASAPS)—this area acts as the perfect example of how you might further your patient lifecycle following fat reduction treatments.
Why Body Contouring Shouldn’t Stop at Fat Reduction Treatments
As an experienced aesthetics professional, you’re likely well aware that getting rid of fat is just half the battle when it comes to achieving a patient’s ideal body goals. While fat reduction treatments can help to accelerate the destruction of fat cells, particularly in areas that are typically more difficult to target with diet and exercise alone, a more rapid weight loss decline may mean that skin elasticity is unable to snap back. With gradual weight loss, skin adjusts to the decline in stretch and shrinks back into place, but extensive or rapid weight loss can be too much for skin to keep up with. Age can also be a factor, as the body’s natural production of collagen and elastic fibers—the two basic building blocks to smoother, firmer skin—begins to decline in patients aged 30 and older. Finally, while fat reduction can help to boost a patient’s overall physiological and psychological health, loose skin can also weigh on patients.
For these reasons and more, pairing fat reduction treatment plans with skin tightening treatments offers the additional support patients need to achieve and maintain a healthy, active lifestyle. In fact, according to a study published in the journal Plastic and Reconstructive Surgery, patients who seek out fat reduction treatments followed by body contouring treatments for skin tightening are more likely to maintain their lower weight and report a higher quality of life following their treatment plan. In all, a treatment plan that incorporates skin tightening treatments to improve upon fat reduction results is more likely to achieve optimal efficacy, patient satisfaction, and ultimately, patient retention.
How to Introduce Complementary Treatments for Patient Retention
So, while offering cutting-edge fat reduction treatments is the first step, you also need to tighten lax skin and further contour the body to better achieve optimal outcomes for your body aesthetic treatment patients. Enter Trim & Tite™, the perfect complementary treatments to your fat reduction services, available from Venus Legacy™.
A new and effective skin tightening solution, Trim & Tite™ treatments introduce a new way to utilize Venus Legacy™’s proprietary (MP)2treatment technology, which combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF), to afford your patients more superior clinical results as compared to fat reduction treatments alone. Using a complex algorithm, the device’s Multi-Polar RF technology delivers homogeneous energy and volumetric heating to multiple tissue depths, directly stimulating fibroblast production, while PEMF—a non-thermal mechanism that is emitted through electrodes located in the Venus Legacy™ applicator—spur the formation of new blood vessels (angiogenesis) and induce fibroblast proliferation.
All of these functions result in increased collagen synthesis and elastic fiber production, leading to improved skin elasticity, reduced body circumference, and improvements in the appearance of demarcations where focal fat was not evenly reduced during fat reduction. Trim & Tite™ is safe to pair as a follow-up treatment to any mode of fat reduction or weight loss treatment program.
Taking It One Step Further with Skin Care
There is one more step you can take to empower your patients to achieve even better results: Venus Skin™. For those clinics looking to incorporate skin care into your aesthetic offerings, consider the Venus Skin™ Body Lift Kit for your Trim & Tite™ and Venus Legacy™ patients. Featuring a cellulite reduction and skin firming cream with a lymphatic stimulator, the Venus Skin™ Body Lift Kit provides a daily-use application that combines the effects of massage with a topical treatment that contains a proprietary blend of active ingredients, including growth factors from stem cells, to improve the appearance of skin laxity at home. By carefully curating a skin care line that has been expertly formulated to complement your clinic’s fat reduction and skin tightening treatments, you can help patients add another tool to their arsenal for achieving a smoother, firmer appearance.
The Bottom Line
The key to really getting the most of each patient acquisition is to strengthen your patient lifecycle by building out a network of complementary services and putting patient satisfaction at the forefront of every treatment plan. By having a variety of options available to meet a variety of patient needs, you can better meet your patients where they are and continue to support them throughout their aesthetics journey.
Interested in learning more about Trim & Tite™ treatments or our Venus Legacy™ device? Contact an expert today using the button below.
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