There’s no denying the power of social media marketing for med spas. With the right approach, your practice can reach over 58% of the global population—that’s how many people use social platforms today. Putting together an effective social media strategy that engages your audience, boosts brand recognition, and converts into sales is no simple task. Using online tools to manage your digital marketing tasks can save you time and help you achieve better results in the long run. Here are the best digital marketing tools to take your medical aesthetic practice’s social media strategy to the next level.
Social Media Management Tools
With over 90% of businesses in the US alone using social media for marketing purposes, there is increasing competition to stand out to prospective clients, and with reason; in a multi-platform survey, about 44.8% of users reported finding new products or services they are considering buying on social media. Having a robust social media presence helps you access this audience, but it’s important to do it in a way that’s effective and doesn’t take up all your time. To that end, try a comprehensive management tool such as SproutSocial and Hootsuite. These tools allow you to post across platforms simultaneously, schedule posts ahead of time, and keep track of engagement all in one place. They are also great resources for information you can use to make your posts more appealing.
Search Engine Optimization Tools
Search Engine Optimization, or SEO, is a strategy you can use to make your website rank higher in search engines like Google. Basically, good SEO will make your website more relevant to your target demographic so that it’s the first one they see when they search for your services. SEO can get very complex, but its main areas are:
- On-page - Everything you do on your website, like keywords and content marketing
- Off-page - Everything you and others do off your website to market your business, like guest blogging, backlinks to your pages and content, and influencer marketing
- Technical - Everything going on behind the scenes to make it easier for search engines to read your website, like page load speed and crawlability
When it comes to SEO, it pays to use professional tools or outsource it to a company that specializes in making your website stand out. Even using a simple program like Google Keyword Planner will help you get more familiar with SEO strategies so you can implement them in your marketing. Other great online resources include SEMRush, Search Engine Journal, Ahref, and Screamingfrog.
Photo Editing & Graphics Tools
Great social media starts with great visuals. Having a slick, unified aesthetic on your channels will make your business more attractive to viewers, and is essential for a med spa or clinic. Post only your best photos, or, if photography isn’t your strongest skill, create graphics to help get the message across, instead. Most social media apps come equipped with in-app photo editing abilities and ways to create graphics, or you can use an online tool like Pixlr, Fotor, or Canva to generate beautiful assets for all of your platforms.
Customer Relationship Management Tools
Once someone follows you on social media, where do you go from there? Customer Relationship Management, or CRM tools, help you make the most of current and potential clients. These tools perform a variety of different tasks, such as storing customer and prospect contact information, identifying sales opportunities, recording service issues, and managing marketing campaigns. All of this data is tracked conveniently in one central location so you and your staff can access it easily. You can explore different CRM tools like HubSpot, MailChimp, Marketo, and Zoho based on your business’s needs.
Practice Enhancement Program With Venus Concept
At Venus Concept, we do far more than provide the most innovative and advanced medical aesthetic devices on the market. We’re also dedicated to the partners who use our products, with business services that help you equip, promote, and grow your clinic. When you partner with us, a Practice Enhancement Manager will be assigned to your clinic to assist you with ongoing marketing support, including:
- Internal and external marketing strategies for successfully recruiting new patients and retaining existing ones
- Guidance on effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies
- Social media marketing strategies with free digital assets to download
- Assistance with planning Venus Beauty events, photoshoots, video shoots, and more
- Resources and education to help you navigate the ever-changing landscape of marketing and social media
We want to see your clinic succeed as much as you do. Speak to one of our marketing experts today to learn more about how we can support your practice.
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