How to Shape the Perfect Jowls and Jawline

How to Shape the Perfect Jowls and Jawline

The jawline frames the lower half of the face, running from ear to ear along the jaw bone, or mandible. A firm, well-defined jawline is desirable for both men and women, signifying youth and beauty at any age. Genetics play a large part in how well-defined the jawline is, and theres little a client can do to alter the look of the jawline on their own, which is why aesthetic treatments to improve the appearance of this area are increasingly in demand.  

Jowls are the lower part of the cheek. As we age, this area is prone to sagging as gravity pulls the fatty tissue in the face downwards. When jowls become more pronounced, they can sag over the jawline, softening the area and taking away that smooth line from ear to chin that most clients are after. This is why these two characteristicsthe jowl and jawlineare often treated in tandem. Here are the aesthetic treatments to offer your clients who want perfectly shaped jawlines.  

Aesthetic Treatments for Better Jowl & Jawline Definition 

There are several ways to address the jawline and jowl area using invasive and non-invasive techniques. Depending on what your clients desired outcome is, their best option may be fillers, Botox, surgery, or a non-invasive treatment. 


To counteract the formation of jowls, filler injections in the upper cheeks are a popular option. For the jawline, fillers can help restore a firm look to sagging skin and provide definition. 

Pros: Quick, no downtime, inexpensive. 

Cons: The effect is temporary, over-filling can lead to a puffy appearance, and some people have adverse reactions to the product. 


For Botox to improve the jawline, the placement is strategic. Injections have to be made at key points to help relax those muscles that operate the mandible so that the upper part of the face compensates. Over time, these muscles become stronger and produce a lifting effect. 

Pros: Quick, no downtime. 

Cons: The effect wears off after 4-6 months, and doesnt produce a dramatic result. 


Facelift and neck lift surgeries are possible options for patients with severe jowls or substantial laxity. During the procedure, incisions are made under the chin or behind the ears to surgically remove excess skin and draw the skin back from the face, leading to an overall more tightened appearance. 

Pros: Dramatic and long-lasting result.  

Cons: Expensive, significant recovery time required, and potential risks of side effects and complications from surgery. 

Non-Invasive Aesthetic Treatments for Shaping the Jowls & Jawline 

Medical aesthetic treatments can effectively address the jowl and jawline area quickly and with no downtime. By resolving the main concerns for this area, such as skin laxity, wrinkles, fine lines, and photoaging, aesthetic treatments can give your clients the firmer, smoother, more youthful-looking jawlines they desire. 

Skin Tightening & Wrinkle Reduction 

For sagging jowls and skin laxity in the jawline area, Venus Legacy and Venus Versa offer cutting-edge skin tightening and wrinkle reduction treatments. Both state-of-the-art devices are powered by proprietary (MP)2 technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields) and feature VariPulsetechnology. The Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) work to produce heat under the skins surface, stimulating the production of collagen and elastin fibers. At the same time, the adjustable VariPulse suction technology gently lifts the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is firmer, smoother, skin and can be used safely on the jowls and jawline.  

Skin Resurfacing  

A well-defined jawline starts with smooth skin. For effective resolution of mild to severe skin damage, Venus VivaMD features two applicators: the NanoFractional Radio Frequency (RF) applicator for procedures requiring ablation and resurfacing of the skin, and the DiamondPolarapplicator for non-invasive wrinkle reduction. The NanoFractional RF applicator uses tiny pins that safely deliver heat through the skins surface, triggering the production of collagen to aid the bodys natural healing process. The DiamondPolarapplicator uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to produce uniform heat under the skins surface. This process helps to naturally increase collagen and elastin fibers, resulting in smoother, firmer skin that looks noticeably more youthful. Venus VivaMD treatments are much more comfortable than traditional CO2 lasers, while still producing dramatic results. 


Photoaging can cause the skin to lose firmness prematurely. Venus Versais the cutting-edge, non-surgical solution for signs of sun damage and other common aesthetic concerns including premature signs of aging, acne, unwanted hair, skin damage, uneven texture, cellulite, and wrinkles. A versatile multi-applicationplatform, the device allows you to offer multiple procedures for maximum return on investment. For sun spots and other sun damage that tends to show up on the sensitive décolletage area, photorejuvenation treatments using Intense Pulsed Light (IPL) with SmartPulse technology is ideal for resolving sun damage on all shades of skin in the jowl and jawline area with little to downtime. 

The perfect jowls and jawlines are at your fingertips with Venus Concepts leading medical aesthetic technology. Call us to get our industry-leading devices into your clinic today. 

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