Weight loss continues to be a perennial concern among patients. As many as 86% of consumers are bothered by excess weight on their body, according to a 2018 consumer survey by the American Society for Dermatologic, and that concern has ranked first for six years in a row. Research has also shown that more and more consumers are seeking out non-invasive solutions that can deliver the results they want without the barriers of cost, pain, and downtime that are typically associated with surgery, especially when it comes to addressing their aesthetic concerns. It’s no wonder then why non-surgical fat reduction was the most in-demand non-invasive body treatment among consumers in 2018.
In fact, non-invasive body contouring is the fastest-growing area of cosmetic dermatology: according to the American Society of Aesthetic Plastic Surgeons, the number of non-invasive fat reduction procedures performed tripled between 2012 to 2017. This growth shows no sign of slowing. The global non-invasive fat reduction market is expected to expand at a rate of over 15% and be valued at $2.5 billion by 2025. Moreover, the male market is growing faster than the female market, which is a rarity in aesthetics. However, this should come as no surprise since a majority of men and women are unsatisfied with their current weight, and would like to achieve a slimmer appearance, with the waist being the top source of concern for a third of all adults.
Laser modalities for non-invasive fat treatments are evolving rapidly and are the focus of much innovation. The historical application of laser in fat reduction involved low-level laser, but newer 1064 nm diode laser technology offers a significant advance over previous technologies such as cryolipolysis, ultrasound, and others.
Diode laser technology works by heating the adipose tissue layer to induce lipolysis and start apoptotic processes. Venus Bliss™, which is exemplary of the latest advances in medical aesthetic lipolysis devices, emits a 1064 nm wavelength through the applicators, which effectively passes through the skin and is absorbed by the adipose tissue layer where it heats the fat cells. The targeted fat cells release stored triglycerides, causing some to shrink and others to destruct completely. Leftover cellular debris is processed out by the body through the lymphatic system.
The treatment is completely non-invasive, which means the use of this laser lipolysis device avoids the complications that often arise with invasive procedures such as liposuction. Not only is treatment with this non-invasive lipolysis treatment device comfortable, but it also has no downtime after the treatment. In addition, it is suitable and safe for all skin types.
With all aesthetic treatments, we’ve seen that patients want high efficacy as well as comfort and the ability to improve their appearance without having to miss out on work or their regular activities. Fat reduction using diode laser technology ticks all of these boxes, delivering results quickly and safely with no downtime.
The procedure takes no more than 30 minutes, is very comfortable, and requires no downtime. A contact cooling system during treatment limits discomfort and prevents damage to the surface of the skin. Treatments can be spread out over multiple sessions for more dramatic results, with 4-6 sessions being the typical range for most patients. Most importantly, patients report treatmentsatisfaction of more than 90%.
In terms of results, one study showed a 24% reduction in fat volume when treating the abdomen and flanks, two stubborn areas for fat retention that are a top priority for patients.
A follow-up study showed an average reduction of 4.31 mm and 2.72 mm in the circumference of the flanks and abdomen respectively, and results were maintained at six months after one treatment.
Compared to cryolipolysis and other earlier modalities, Diode laser devices offers the following advantages:
Venus Concept’s comprehensive solution to target fat will enable you to offer treatments that meet your patients’ needs. With various features to enhance patient comfort, our slimming machine provides non-invasive lipolysis, resulting in fat reduction of the abdomen and flanks. Our non-invasive lipolysis treatment device appeals to patients who are looking for an alternative to liposuction, and has the ability to address a variety of in-demand body contouring needs including skin tightening* and cellulite reduction. Backed by clinically validated effectiveness, Venus Bliss™ is a comprehensive solution that allows you to deliver results for your patients and with no per-treatment usage fees for you as the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss™ helps you to grow your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs.
At Venus Concept, our comprehensive business model is designed to support your practice every step of the way. If you have any questions about the devices discussed here, including Venus Bliss™, contact us today.
*Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.