According to the American Society for Dermatologic Surgery (ASDS), almost 70% of dermatologic patients are considering a cosmetic treatment. With a rise in demand for non-surgical medical aesthetic treatments, making the transformation from spa to MediSpa is an attractive proposal. In order to introduce non-invasive medical aesthetic treatments to your spa’s services menu, you may be first be required to hire a medical director, depending on where you are located (see our guide here to help you find the best fit for your new MediSpa). Once that’s covered, incorporating non-surgical aesthetic treatments is a breeze, but which ones should you invest in first? Consider the following in-demand treatments to get started. All four are simple for any MediSpa to seamlessly incorporate into existing service offerings and pitch to loyal clients looking for a little something extra, while also keeping patient acquisition costs in check.
The ASDS reports that 73% of prospective patients are concerned about discoloration alongside uneven skin texture. Radio frequency-based skin resurfacing treatments can offer a lucrative entry point for spas into the non-surgical medical aesthetics field. While it’s possible that they may interfere with your microdermabrasion treatments if you offer them, it’s worth considering the energy-based skin resurfacing treatments as an alternative with less downtime and a more impactful result on skin health.
For those looking for an alternative treatment option that complements current skin care offerings, photorejuvenation treatments may be the answer. One of the top requested non-surgical medical aesthetic treatments among male patients, photorejuvenation treatments utilize Intense Pulsed Light (IPL) energy to target a range of pigmentation and skin texture concerns such as hyperpigmentation, melasma, port wine stains, hemangiomas, telangiectasias, venous malformations, vascular lesions, and more. Through the use of targeted IPL energy, pigmentation is broken up, collagen production is boosted, and skin tone is improved for a younger, more even-looking complexion.
While waxing, threading, and tweezing services can make for loyal clients, some patients may skip out on appointments or drop them during busier periods. Eventually, many of these clients may be seeking a longer-term solution to unwanted hair growth, one that fits better with their schedules and doesn’t require as much of a regular commitment. Rather than having them look elsewhere, keep these patients coming to your clinic by adding IPL or laser hair removal treatments to your service offerings.
For spas that offer tanning services, diode laser hair removal devices may be the better bet. Due to the precise technology, diode laser hair removal devices like the Venus Velocity™ are an effective option for a wider range of skin tones, including tanned skin, with less risk of hyperpigmentation. Alternatively, for spas looking for a hair removal device that offers additional treatment options, the Venus Versa™ multi-treatment system may fit the bill. An easy-to-use, versatile device, Venus Versa™ offers the option to add applicators, allowing for several treatment offerings like IPL hair removal, photorejuvenation, body contouring, and more, with just one medical aesthetics platform. For spas that are committed to the MediSpa transformation, this device offers a variety of options in one convenient investment.
One of the top requested non-surgical treatments in 2017, according to the American Society for Aesthetic Plastic Surgery (ASAPS), body contouring treatments are starting to gain traction as an effective and less disruptive alternative to liposuction. With 86% of survey respondents noting excess weight on any part of the body as one of their top aesthetic concerns, the ASDS predicts this trend will continue. For many spa patients, excess fat may be a concern that goes hand-in-hand with hair removal treatments when preparing for tropical vacations or summer fashions.
Two industry-leading devices that may be the perfect fit for introducing body contouring to your MediSpa’s treatment list include Venus Versa™ and Venus Legacy™. Both medical aesthetic machines are powered by patented (MP)2 technology—a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF)—to target and shrink fat cells. An increase in circulation in the treatment area via VariPulse™ technology prompts an increase in collagen production while establishing a more consistent delivery of energy. The result is a smoother, firmer silhouette in shorter appointments that won’t disrupt the busy schedules of your patients. Treatments are also extremely comfortable for patients with no downtime required.
Finally, skin tightening and wrinkle reduction treatments can be a simple upsell for spa patients concerned about premature signs of aging or those interested in advanced anti-aging skin care systems. With 72% of patients admitting they’re concerned about fine lines and wrinkles, particularly around the eyes, and ASAPS noting a 15% increase in non-surgical skin tightening treatments year-over-year, the idea of investing in a quality skin tightening aesthetic machine is even more attractive. For those interested in breaking into the medical aesthetics space, the Venus Freeze Plus™ anti-aging system may offer the best entry point. An easy-to-use device with advanced safety features, Venus Freeze Plus™ utilizes the previously mentioned (MP)2 technology to kickstart collagen and elastin production to firm up and smoothen loose skin on the face or body. With no downtime and technology that’s safe for all skin types, a system like Venus Freeze Plus™ may be the best way to serve more of your current clients while attracting prospective patients interested in a holistic and long-term treatment plan for targeting their top aging concerns.
By making the switch to a MediSpa, your clinic can help patients reveal their best results while operating a much more robust service menu that boosts your business’ overall return on investment. Whichever treatments your spa may be considering adding as part of your MediSpa transformation, consider partnering with a medical aesthetics device company like Venus Concept, which not only offers a flexible subscription payment model in many regions to make your capital investment more manageable, but also includes clinical training for your staff with every device purchase.
Interested in learning more about Venus Concept’s line of advanced medical aesthetic devices? Contact an expert today to discover your options.