The Gladiator Male Makeover is a plastic surgery trend targeted towards male customers. It is particularly popular with clients hoping to avoid or postpone the “dad bod” (characterized by torso fat, facial hair, and soft body curvature). This process can include any of several steps, including 360° liposuction, gynecomastia (removal of male breast tissue) surgery, fat transfers to enhance the definition of the pectoral muscles, abdominal etching, hair removal, facial sculpting and augmentation, and a male-targeted version of the Brazilian Butt Lift. As more and more men start to embrace the transformative and restorative properties of medical aesthetics, this trend is quickly growing in popularity.
The GMM can be highly lucrative for surgeons, particularly considering the number of add-on elements involved in the process. While the baseline liposuction and gynecomastia treatments can cost an average of $20,000, and the addition of the BBL alone can run anywhere from $6,000 to $15,000. Rhinoplasty, the most common surgical procedure requested by men, can cost between $7,000 and $14,000. All told, the full suite of procedures entailed in the Gladiator Male Makeover could easily earn a business well over $60,000.
However, this cost can be prohibitive for clientele, especially when considered alongside the other risks of surgical cosmetic procedures. Even liposuction and gynecomastia procedures that are minimally invasive, such as single-stitch or laparoscopic options, can have an extensive recovery downtime of 4-6 weeks depending on the client and their lifestyle. Furthermore, no surgery is without risk, and that includes cosmetic procedures, which can include not only complications during the surgery but also pain and scarring during the recovery process. Finally, there is always a risk of a client’s results being below their expectations.
What options exist for clients that are interested in the GMM but fear the downtime, cost, risk, and potential dissatisfaction with results? Fortunately, for these clients, there are significant options in Venus Concept’s state-of-the-art medical aesthetic devices to help accomplish their goals. Help your clients achieve their body goals with the Venus Legacy™, Venus Bliss™, and Venus Versa™ systems.
Venus Bliss™ provides similar effects to a liposuction treatment and uses diode laser applicators to reduce fat in chosen areas of the body. The system also incorporates Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) to achieve smoothing and cellulite reduction effects in the body, offering clients a more structured and chiseled figure without the invasive nature of surgery. Those who use the Venus Bliss™ system can anticipate an easier and faster recovery period with no downtime compared to those undergoing a full liposuction treatment.
For those clients who are concerned about visible signs of aging, sagging, and body softness, there is Venus Legacy™, the all-in-one treatment system that highlights cellulite reduction, wrinkle reduction and body smoothing. Venus Legacy™ has been approved by the FDA for temporarily reducing the appearance of cellulite – and that is without any downtime or uncomfortable treatment modalities. The highly advanced device uses the same Multi-Polar RF and PEMF technology as the Venus Bliss™, but also incorporates high-end and cutting-edge VariPulse™ technology to ensure a broad spectrum of treatment successes.
If your clients are interested in facial restructuring, hair removal and skin resurfacing, Venus Versa™ may be the ideal multi-application, all-in-one system for your office. This unique system also contains Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields alongside IPL hair removal and Nanofractional Radio Frequency skin resurfacing technologies. The Venus Versa™ covers a broad range of aesthetic treatments while still delivering targeted, goal-oriented treatments in line with the Venus Concept mission.
Some clients who express an interest in the intense, invasive GMM procedure may be redirected or persuaded to consider non-surgical alternatives for body restructuring. For clients who have already undergone a Gladiator Male Makeover or similar aesthetic procedure, the Venus Legacy™, Venus Bliss™, and Venus Versa™ systems may also be of use to maximize and maintain positive results.
A common side effect of any liposuction-based procedure is skin sagging at the areas of fat emoval. The Venus Concept line of treatment systems offers numerous treatments that can help with body contouring and skin tightening during post-liposuction recovery. Furthermore, the ability of the Venus Bliss™ to use targeted lipolysis allows for delicate, minute adjustments to the shape of the body, creating a more chiseled and contoured look for the client. These treatments are non-invasive and have zero downtime.
Many of the procedures involved in the GMM involve reintroducing removed fat into the body to create more robust and defined shaping – for example, the Brazilian Butt Lift, abdominal etching, and pectoral contouring processes. Without adequate structure during the recovery process, these injected areas may lose structure over time, causing the desired body shape to become diminished or saggy. If this occurs, the body contouring technologies offered by the Venus Concept line of products can be instrumental in helping a client recover their desired appearance and returning their shape to its post-surgical ideal. This line of treatment systems can help your clients keep their new, preferred body shape for as long as possible, with minimal recovery time, in order to best achieve their personal appearance goals.
To learn more, reach out to speak with one of our experts today.