How to Address Your Clients’ Crow’s Feet Concerns

How to Address Your Clients’ Crow’s Feet Concerns

Crows feet, smile lines, wrinkleswhatever you want to call them, these creases around the eyes are a perennial patient concern. The area around the eyes is often where signs of aging first appear. Botox, fillers, and topical creams are all common solutions that patients will turn to for help, often missing out on the benefits that other aesthetic treatments can have in rejuvenating the appearance of the eye area. Read to learn more about the causes of aging in the eye area and how aesthetic treatments can prevent and resolve crows feet. 

Why We Develop Crows Feet 

To a certain extent, crows feet are a positive thing, as theyre a sign that someone smiles and laughs a lot. When we smile, the facial muscles draw up, crinkling the delicate skin around the eyes. If repeated often, this motion contributes to the fine lines that resemble the three-pronged foot of a crow. Besides smiling, however, the eye area is more susceptible to early signs of aging because the skin is thinner and more fragile. Here are the major factors that cause or magnify crows feet:  

  • Collagen loss - as we age, we produce less collagen, which is responsible for skin firmness, smoothness, and resilience. 
  • Sun damage - exposure to UV rays contributes to premature aging and, over time, will make crows feet appear more pronounced. 
  • Lifestyle - not getting enough sleep or exercise, an unhealthy diet, smoking, and alcohol will all contribute to signs of aging in the skin.
  • Facial movement - blinking, squinting, and all facial expressions cause creases in the skin which eventually become permanent or more defined. 

Why Crows Feet Are a Top Patient Concern 

The eyes are the area of the face that gets the most attention; think about the first place you look whenever you meet someone. We notice peoples eyes first and often draw conclusions based on what we see there, including how old a person is, and assumptions about their health and lifestyle. Beyond beauty, most people want their eye area to appear refreshed and youthful in order to reflect on the outside how they feel on the inside. Additionally, even the best makeup has trouble hiding these tell-tale lines, sinking into the creases and making them even more evident. For these reasons, surgeries that address the eye area, such as blepharoplasty, have begun to be one of the most sought-after procedures for both men and women in recent years. However, most patients can benefit from a non-invasive treatment before that becomes necessary.  

Aesthetic Treatments to Treat Your Patients Crows Feet 

These treatments are all non-invasive, require no downtime, and are safe for the sensitive area around the eyes. Unlike botox, fillers, and surgery, there is little risk of harmful side effects and the results are dramatic and long-lasting. Furthermore, they can be used safely on people of all skin types to address not only crows feet, but other signs of aging at the same time, such as hyperpigmentation, skin laxity, dullness, textural irregularities, and more.  

Radio Frequency Wrinkle Reduction and Skin Tightening  

Venus Legacy and Venus Versa offer cutting-edge radio frequency skin tightening and wrinkle reduction treatments. Both state-of-the-art devices come equipped with the DiamondPolarapplicator for non-invasive wrinkle reduction. Combining Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF), the applicator produces heat under the skins surface, stimulating the production of collagen and elastin fibers. At the same time, the adjustable VariPulsesuction technology gently lifts the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is firmer and more youthful-looking skin and effective smoothing of deep lines and wrinkles, such as crows feet.  

Skin Resurfacing 

For the effective resolution of mild to severe skin damage, Venus VivaMD features two applicators: the NanoFractional Radio Frequency (RF) applicator for procedures requiring ablation and resurfacing of the skin, and the DiamondPolarapplicator for non-invasive wrinkle reduction. The NanoFractional Radio Frequency (RF) applicator uses tiny pins that safely deliver heat through the skins surface, triggering the production of collagen to aid the bodys natural healing process. The DiamondPolarapplicator uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to produce uniform heat under the skins surface. This process helps to naturally increase collagen and elastin fibers, resulting in smoother, firmer skin that looks noticeably more youthful. Venus VivaMD skin resurfacing treatments are effective at treating your patientscrows feet, as well as other textural issues like scarring, acne scars, stretch marks, and more.  


Sun exposure can contribute to decreased collagen and elastin production, loss of firmness, and deepening of the wrinkles around the eyes, all of which lead to more pronounced crows feet. Intense Pulsed Light treatments from Venus Versaare the cutting-edge, non-surgical solution to signs of sun damage and other common aesthetic concerns, including premature signs of aging like crows feet and other wrinkles and fine lines. A versatile multi-applicationplatform, the device allows you to offer multiple procedures for maximum return on investment, including photorejuvenation using Intense Pulsed Light (IPL) with SmartPulsetechnology, which is ideal for resolving sun damage in the sensitive eyes area with little to downtime. The real-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort, and the treatments are safe for all shades of skin. 

Speak to us about offering these powerful technologies in your clinic today.  

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